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Move Maps for Ecommerce

Move maps track cursor movement across your pages, revealing where visitors pause, hesitate, and lose interest before they click. On ecommerce product pages, cursor behavior often predicts purchase intent. This collection covers how to read move map data and translate it into specific layout and copy improvements.

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Mouse movement cursor trails across a website shown as a move map visualization

How to Use Move Maps to Understand User Behavior

You can tell a lot about what someone is thinking by watching where their eyes go. On a website, the closest proxy we have to eye tracking is mouse movement. That's what move maps capture.

READ ARTICLE 2025-12-01
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